Privacy Policy

Effective Date: 01 January 2025
Last Updated: 01 July 2025

Introduction

Welcome to MedellinParce.com (“we,” “our,” or “us”). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://medellinparce.com/ and use our services.

By using our website, you consent to the data practices described in this Privacy Policy. If you do not agree with the practices described in this policy, please do not use our website.

Information We Collect

Personal Information You Provide

We may collect personal information that you voluntarily provide to us, including:

Name and contact information (email address, phone number, mailing address)
Account registration information (username, password)
Communication preferences
Information submitted through contact forms, surveys, or feedback
Payment information when making purchases or bookings
Profile information and preferences

Information Automatically Collected

When you visit our website, we automatically collect certain information about your device and usage patterns:

IP address and location data
Browser type and version
Device information (operating system, screen resolution)
Website usage data (pages visited, time spent, click patterns)
Referral sources and exit pages
Cookies and similar tracking technologies

Third-Party Information

We may receive information about you from third-party sources, including:

Social media platforms (if you connect your accounts)
Business partners and service providers
Public databases and government sources
Marketing and advertising partners

How We Use Your Information

We use your personal information for the following purposes:

Service Delivery

Providing and maintaining our website and services
Processing transactions and managing bookings
Communicating with you about your account or services
Providing customer support and responding to inquiries

Marketing and Communication

Sending promotional emails and newsletters (with your consent)
Personalizing your experience on our website
Conducting market research and analyzing user behavior
Improving our services and developing new features

Legal and Security

Complying with legal obligations and regulations
Protecting against fraud, security breaches, and illegal activities
Enforcing our terms of service and other agreements
Maintaining the security and integrity of our systems

Legal Basis for Processing (GDPR)

For users in the European Union, we process your personal information based on the following legal grounds:

Consent: When you have given clear consent for specific processing activities
Contract: When processing is necessary for performing a contract with you
Legal Obligation: When we must process data to comply with legal requirements
Legitimate Interests: When processing serves our legitimate business interests and doesn’t override your rights

Information Sharing and Disclosure

We may share your information in the following circumstances:

Service Providers

Specifically, we partner with trusted services that perform functions on our behalf. These include:

Google Analytics: We use Google Analytics to analyze website traffic and understand user behavior. This service collects anonymous data about your visit. You can learn more about how Google uses data when you use our partners’ sites or apps by visiting https://policies.google.com/technologies/partner-sites.
Microsoft Clarity: We use Microsoft Clarity to capture how users interact with our website through session recordings and heatmaps. This helps us improve our user experience.
Google AdSense: We intend to use Google AdSense to display advertisements on our website. Google, as a third-party vendor, uses cookies to serve ads on our site. This enables it to serve ads to our users based on their visit to our site and other sites on the Internet.

Business Transfers

If we undergo a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction. We will notify you of any such change in ownership or use of your personal information.

Legal Requirements

We may disclose your information when required by law or to:

Comply with legal process or government requests
Protect our rights, property, or safety
Prevent fraud or security breaches
Investigate potential violations of our terms of service

With Your Consent

We may share your information with third parties when you have given us explicit consent to do so.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specific retention periods include:

Account information: Until you delete your account or request deletion
Transaction records: As required by applicable financial and tax regulations
Marketing communications: Until you unsubscribe or withdraw consent
Website usage data: Typically 12-24 months for analytics purposes

Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

General Rights

Access: Request information about what personal data we hold about you
Correction: Request correction of inaccurate or incomplete information
Deletion: Request deletion of your personal information
Portability: Request a copy of your data in a structured, machine-readable format
Objection: Object to certain types of processing
Restriction: Request limitation of processing in certain circumstances

California Residents (CCPA)

If you are a California resident, you have additional rights including:

The right to know what personal information we collect, use, and disclose
The right to request deletion of your personal information
The right to opt-out of the sale of your personal information
The right to non-discrimination for exercising your privacy rights

European Union Residents (GDPR)

If you are located in the EU, you have additional rights including:

The right to withdraw consent at any time
The right to lodge a complaint with a supervisory authority
The right to data portability
Enhanced rights regarding automated decision-making and profiling

How to Exercise Your Rights

To exercise any of your privacy rights, please contact us using the information provided in the “Contact Us” section. We will respond to your request within the timeframe required by applicable law (typically 30 days).

When making a request, please provide:

Your full name and contact information
A description of the specific right you wish to exercise
Any relevant details to help us locate your information

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze website traffic.

Types of Cookies We Use

Essential Cookies: Required for basic website functionality
Analytics Cookies: Help us understand how visitors use our website
Marketing Cookies: Used to deliver relevant advertisements
Preference Cookies: Remember your settings and preferences

Managing Cookies

You can control cookies through your browser settings. However, disabling certain cookies may limit your ability to use some features of our website. You can also use our cookie preference center to manage your cookie choices.

Third-Party Links and Services

Our website may contain links to third-party websites and services. We are not responsible for the privacy practices or content of these third parties. We encourage you to review the privacy policies of any third-party websites you visit.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

Encryption of data in transit and at rest
Regular security assessments and updates
Access controls and authentication measures
Employee training on data protection
Incident response procedures

However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

International Data Transfers

If you are located outside of Colombia, please note that your information may be transferred to and processed in Colombia or other countries where we or our service providers operate. We ensure that such transfers comply with applicable data protection laws through appropriate safeguards.

Children’s Privacy

Our website is not intended for children under the age of 13 (or the minimum age required by law in your jurisdiction). We do not knowingly collect personal information from children under this age. If you become aware that a child has provided us with personal information, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by:

Posting the updated policy on our website
Sending an email notification (if you have provided your email address)
Displaying a prominent notice on our website

The updated policy will be effective as of the date indicated at the top of the policy.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: experiences@medellinparce.com
Phone: +57 350 278 33 81
Address: Medellín- Colombia
Website: https://medellinparce.com/

Compliance and Regulatory Information

This Privacy Policy is designed to comply with applicable privacy laws and regulations, including:

Colombia’s Law 1581 of 2012 (Personal Data Protection)
European Union General Data Protection Regulation (GDPR)
California Consumer Privacy Act (CCPA)
Other applicable local and international privacy laws

This Privacy Policy was last updated on 7/07/2025. Please review this policy regularly for any updates or changes.